![]() There are things I wasn’t happy with, but there’s never been a release where that hasn’t been the case, and from the creatives I talk to across multiple industries, all will say the same. If you could do the launch again tomorrow, what would you do differently?Ībsolutely nothing – we work to full capacity every year to deliver as much as we can. A lot of our sales come from word of mouth. The same lesson we have every year – if we keep delivering great quality games, people will continue to play them and introduce their friends to them. What lessons have you taken away from Football Manager 2019? Part of the reason was the new features and overarching quality, part was due to the re-brand, both for the game look and the marketing, and part was due to the increasing popularity of our games globally – our sales have been going up every year since we’ve been making Football Manager, apart from one upward glitch in a year where the game wasn’t cracked compared to the next title being cracked quickly. Why do you think this happened with 2019's version?ĭoing it this early has been down to releasing in Germany for the first time – but extrapolating the sales compared to other years excluding Germany, it still looks like we would have done it anyway. ![]() This is the first annual Football Manager title to break two million sales. ![]() On PC, it’s been our highest Metacritic rated, highest consumer reviewed, most played, played for the longest amount of time, highest selling and we’ve also launched FM19 on Xbox Gamepass for PC – so it’s been a pretty successful release. How would you assess the performance of the most recent Football Manager? We caught up with the Jacobson himself to find out more about the runaway success of the most recent Football Manager This was the first time that an annual entry in the long-running franchise had managed this sales milestone. At the end of July, the studio director of Sports Interactive Miles Jacobson OBE revealed that - across all platforms - Football Manager 19 had shifted more than two million copies since launching the previous November.
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